I created this personal brand identity work as a nod to my enduring love of Scandinavian minimalist design.
Figs & Mozart.
In western culture, figs are synonymous with luxury. In many eastern countries however, they are considered "poor man's food". Similarly, from an outside impression, Scandinavian design appears highly chic and sophisticated, but to a native Scandinavian, it is regarded a basic as any ordinary part of their lifestyle.
That is how Figaro came to be - it was an attempt to capture both outlooks in a single brand name. A way to embody both sophistication (Mozart's Figaro), and a basic ordinary staple (the fig).
This pluralistic concept is achieved visually by breaking up the word 'Figaro' into a unique word mark separated on two lines.
