This design was part of a contest for a new startup client in the Cannabis Industry - and was chosen as the winner in 2019.
The client requested a brand identity for their company, aimed at professional, successful and trend-setting females. The design focused on themes of empowerment, freedom of expression, confidence, and living a curated lifestyle.
My approach to this design was a sleek, elegant outline icon with imagery and video design that cultivated a sense of female autonomy and deliberate boldness.
Music from Soundcloud: https://soundcloud.com/ehrling/ehrling-ocean
